(June 29, 2010-Toronto,ON) Hype Records is putting Hiplife and Highlife music, which originated from Ghana in West Africa to the forefront of the Canadian & American music industry. Hiplife is the fusion of Ghanaian Highlife music and American Hip Hop together, which creates an amazing new sound of music that is uniquely Ghanaian. Hiplife artists are the rappers of non-English music, speaking in their local Ghanaian languages such as: Twi, Ewe and Ga. The social impact of Hiplife is a youth movement, which reflects a vibrant African youth culture sweeping the Continent and its Diaspora. The Factory Bois, are a Toronto based Hiplife group, that are pushing the musical genre to North America. Their album " No English: Hip Hop Democracy" is titled to reflect the movement they are ready to lead. You can learn more about the Factory Bois by visiting: www.factorybois.com
More about Highlife & Hiplife:
Highlife music is the origin of Hiplife and many scholars have studied its influences in culture and impact socially. A great reading source to learn more is a thesis essay by Joseph Oduro-Frimpong of Southern Illinois University entitled:
Globalization of Trends: The Case of Hip Life Music in Contemporary Ghana (click link)
Hype Records is home to some of the hottest International artists in Hip Hop, Hiplife, Highlife, R&B, Gospel and Afro Pop. Hype Records is a private music company, established in 2009 in Toronto, Canada. The label is dedicated to the diffusion of African Popular music.
WWW.HYPE-RECORDS.COM
All artists of Hype Records, including the Factory Bois are available for interviews.
Media Contact:
Tiffany Ford
Ford Publicity
Tel: 647.297.3148
tiffany@fordpublicity.com
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